HIUMAN NG
DESIGNER
SF
The new brand identity system was to create worldwide consistency of the brand, an holistic identity that would take Visa—a 60+ year old company and #8 on BrandZ’s most valuable brand list—and modernize its look for a digital-first world, while maintaining its incredible brand recognizability and equity.
CREDIT
Studio: Mucho
Creative Director: Rob Duncan
Design Director: Lyam Bewry
Design Team: Mucho Design Team
Typography: Commercial Type
Brand Video: Never Sit Still
The identity is rooted in a typographically carved stone as the brand symbol, with each of its faces crafted in the characters ‘AOAO’ and featured an open window to reveal the hidden green world. Through a graphical transformation, the brand stone evolves into the logo with a series of stone graphics and green resin patterns. This unique system is adaptable and widely applied across the brand.
CREDIT
Studio: Toby Ng Design
Creative Director: Toby Ng
Design Team:
Hiuman Ng
Heather Cheng
Banana Chan
3D Motion: Xu Zhuang
The name Big C Charters presented an opportunity to create an iconic logo — an unforgettably tall, hooked ‘C’. The resulting visual identity consisted of a new logo, hi-vis color palette inspired by the pop of colors found aboard, a bespoke display typeface, reportage style photography and brand collateral.
CREDIT
Studio: Mucho
Creative Director: Rob Duncan
Design Director: Lyam Bewry
Design Team:
Hiuman Ng
Cindy Zheng
Paul Jeon
Typography: Lyam Bewry
The logo, an abstract ‘A’, depicts a house and an ark, transforming into a versatile graphic system representing different house styles. This visual identity showcases Arkin’s flexibility and diverse house-building work, aiming to revolutionize perceptions in construction industry.
CREDIT
Studio: Toby Ng Design
Creative Director: Toby Ng
Senior Designer: Banana Chan
Designer: Hiuman Ng
Web Design: Hiuman Ng
The brand identity uses the concept of intertwined lines representing twisted strands to create a thread, communicating the idea of SFT’s interdisciplinary and collaborative nature. A cross-section of this thread becomes the symbol for SFT, and it adorns with a myriad of different textiles and materials that reflect the diversity of fashion and the multiple disciplines, paths and possibilities that SFT has to offer.
CREDIT
Studio: Toby Ng Design
Creative Director: Toby Ng
Senior Designer: Ronald Cheung
Design Team: Hiuman Ng, Heather Cheng
3D Motion: Ben Wan
The identity is designed to reflect the community-oriented nature of the event. The symbol transforms the word ‘Art’ into a walking character and manifests itself in fun ways. The identity also features pathway inspired typography and playful copy lines.
CREDIT
Studio: Mucho
Creative Director: Rob Duncan
Design Director: Lyam Bewry
Design Team: Cindy Zheng, Hiuman Ng
The name Overmoon, created with A Hundred Monkeys, is inspired by the informal British phase ‘over the moon’. The symbol is a crescent moon flipped over to become a smile, hinting at the joys of a stay with Overmoon.
CREDIT
Studio: Mucho
Creative Director: Rob Duncan
Design Director: Lyam Bewry
Design Team:
Paul Jeon
Hiuman Ng
Cindy Zheng
The exhibition aims to shed light on women who were often overlooked in history. This core concept is reinforced in the exhibition identity, with typography laid on top of photographs of women from history, intentionally obscuring their faces from view. Whilst the stories of the exhibition are from over a hundred years ago, the design of the exhibition approaches the content with a modern lens—bringing these stories into the contemporary conversation.
CREDIT
Studio: Toby Ng Design
Creative Director: Toby Ng
Design Team:
Stephanie Winarto
Ronald Cheung
Hiuman Ng
Heather Cheng
Spatial Design: 430
Web Design: Hiuman Ng