HIUMAN NG
DESIGNER
SF HK
The identity is designed to reflect the community-oriented nature of the event. The symbol transforms the word ‘Art’ into a walking character and manifests itself in fun ways. The identity also features pathway inspired typography and playful copy lines.
CREDIT
Studio: Mucho
Creative Director: Rob Duncan
Design Director: Lyam Bewry
Design Team: Cindy Zheng, Hiuman Ng