Hiuman NgInformation Index

HIUMAN NG

DESIGNER

SFHK


Selected Design Projects: 2019 to 2024. Selected Design Projects: 2019 to 2024.  

Project: VisaCategory: BrandingYear: 2022
Global brand identity design for Visa that builds on its synonymous visual heritage and re-positions the financial network as more than a credit card company.

The new brand identity system was to create worldwide consistency of the brand, an holistic identity that would take Visa—a 60+ year old company and #8 on BrandZ’s most valuable brand list—and modernize its look for a digital-first world, while maintaining its incredible brand recognizability and equity.

CREDIT
Studio: Mucho
Creative Director: Rob Duncan
Design Director: Lyam Bewry
Design Team: Mucho Design Team
Typography: Commercial Type
Brand Video: Never Sit Still

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