Hiuman NgInformation Index

HIUMAN NG

DESIGNER

SFHK


Selected Design Projects: 2019 to 2024. Selected Design Projects: 2019 to 2024.  


Project: AOAOCategory: Branding, Digital, PrintYear: 2023
AOAO, a resin-art driven Japanese restaurant and bar, is located in the heart of Hong Kong’s concrete jungles. AOAO is named after the Japanese term for lush green. The brand strategy has centred around the multiple shades of green found in a raw gemstone.
 
The identity is rooted in a typographically carved stone as the brand symbol, with each of its faces crafted in the characters ‘AOAO’ and featured an open window to reveal the hidden green world. Through a graphical transformation, the brand stone evolves into the logo with a series of stone graphics and green resin patterns. This unique system is adaptable and widely applied across the brand.

CREDIT
Studio: Toby Ng Design
Creative Director: Toby Ng
Design Team: 
Hiuman Ng
Heather Cheng
Banana Chan

3D Motion: Xu Zhuang

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