HIUMAN NG

DESIGNER

SFHK

Selected Design Projects: 2019 to 2024. Selected Design Projects: 2019 to 2024.

Project: PolyU School of Fashion & Textiles

Category: Branding

Year: 2023

School of Fashion & Textiles is the transformation of PolyU’s 65-year-old Institute of Textiles and Clothing into a new fashion school of the future. Focused on an interdisciplinary approach to education—combining design, business and technology, SFT aims to pave the pathway to the future of fashion & textiles education.

The brand identity uses the concept of intertwined lines representing twisted strands to create a thread, communicating the idea of SFT’s interdisciplinary and collaborative nature. A cross-section of this thread becomes the symbol for SFT, and it adorns with a myriad of different textiles and materials that reflect the diversity of fashion and the multiple disciplines, paths and possibilities that SFT has to offer.

CREDIT
Studio: Toby Ng Design
Creative Director: Toby Ng
Senior Designer: Ronald Cheung
Design Team: Hiuman Ng, Heather Cheng
3D Motion: Ben Wan

Email, LinkedIn, Instagram