HIUMAN NG

DESIGNER

SFHK

Selected Design Projects: 2019 to 2024. Selected Design Projects: 2019 to 2024.

Project: Big C Charters

Category: Branding

Year: 2022

Big C Charters is the premier charter service in the San Francisco Bay Area offering hands-on fishing trips and excursions. Founded by 6’8″ former professional basketball player Christian Cavanaugh, Big C gets its name from the big man himself and his local reputation for the biggest catches.

The name Big C Charters presented an opportunity to create an iconic logo — an unforgettably tall, hooked ‘C’. The resulting visual identity consisted of a new logo, hi-vis color palette inspired by the pop of colors found aboard, a bespoke display typeface, reportage style photography and brand collateral.

CREDIT
Studio: Mucho
Creative Director: Rob Duncan
Design Director: Lyam Bewry
Design Team:
Hiuman Ng
Cindy Zheng
Paul Jeon
Typography: Lyam Bewry

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